Surfer riding a large wave with photographers in the water capturing the moment.

Build the company (life) you believe in—
Without burning or selling yourself out.

The Way Founders build is Changing

We’re done glorifying hustle culture, endless pitching, and sacrificing your health, values, or relationships in the name of “success.”

The founders who thrive today?
They don’t just build great companies.
They build their companies (Life) On their terms.

With clarity, alignment, and energy that lasts.

Person in wetsuit walking on the beach with a yellow surfboard

A New Era for Founders Has Begun

They’re not hustling harder. But smarter.

They’re aligning.
They’re leading with clarity, not panic.
They’re raising capital without selling their soul.
They’RE bold enough to know themselves.

The Old Way? It’s Costing Too Much

You know the story:
You start with a clear vision.
Then come the investors, advisors, team chaos, pressure to scale—and suddenly, you’re building something that barely feels like yours anymore.

This is how founders lose their soul—and sometimes their business with it.

Aerial view of a surfer paddling towards a large wave in the ocean.

A Soul Project is more than a company.
It’s your dream outcome—built with clarity, confidence, and heart.

It’s the unicorn that doesn’t cost you your well-being.
The vision you bring to life without burning out or selling yourself out.
It’s about building success on your own terms—deeply aligned with who you are and what truly matters to you.

A Soul Project isn’t just about funding rounds, growth charts, or pitch decks.
It’s about knowing when to push—and when to pause.
When to dream big—and when to say “this is enough.”

It’s a business that reflects your values.
It’s a life lived fully.
It’s having the courage to build boldly—and the wisdom to breathe.

Because real success isn’t just what the world sees.
It’s how you feel when you wake up every day, knowing you're in integrity with yourself.

The New Way? It's Called
Soul Projects.

Tall palm trees against a clear blue sky

build big. stay whole.

build big. stay whole. that's a soul project.

build big. stay whole. that's a soul project.

Man in blue sweatshirt and jeans walking outdoors next to a fence on an urban street with trees.

I’m Rapha.

I’m a founder, creative strategist, and someone who’s spent the past decade navigating the real trenches of entrepreneurship.

I’ve built multiple companies across industries—some highly regulated, others completely uncharted. I’ve raised capital in all shapes and sizes, from angel rounds to institutional funding. I’ve worked with every type of investor, from visionary backers to the ones who just want spreadsheets. And yes—I know what hustle really means.

But what truly sets me apart?

I understand how this game works—and how to play it without losing your soul.
I know what each stakeholder wants, how decisions get made behind the scenes, and what it takes to build something meaningful in a high-pressure environment. I know how it feels when you're overwhelmed, stuck, doubting yourself—and how to move through it.

I’m not here to give you generic startup advice. I’m here to help you navigate the edge—where real growth happens—without burning out.

With me, you get:

  • Real talk, a soul contact to talk to

  • A sharp, strategic partner who sees the big picture and the small details

  • Access to my network and years of hard-won lessons

  • A safe space to be ambitious and honest

  • A mentor who’s never sold out—and won’t let you do it either

I’m here to help you build what you believe in, with confidence, clarity, and resilience.

Not just to make it look good—but to feel right every step of the way.

build big. stay whole. that's a soul project.

build big. stay whole. that's a soul project.

A 4-Week Founder Reset –
Flexible. Personal. Grounded in What Matters.

This is a 1:1 founder mentoring program designed to help you navigate your challenges with clarity, confidence, and emotional strength.

What You’ll Get:

  1. Strategic Clarity
    Refine your vision, positioning, and investor narrative

  2. Fundraising Guidance
    Avoid common pitfalls, prepare smart, and pitch with confidence

  3. Emotional Momentum
    Learn how to manage founder stress, plateaus, and inner blocks

  4. Founder Energy Support
    Discover how to stay in your zone—focused, authentic, and energised